Industry · E-Commerce
E-Commerce Marketing That Grows Profit, Not Just ROAS
You usually don't have a traffic problem. You have a margin problem. As it costs more to win each customer and marketplace fees bite, a healthy ROAS on the dashboard can still lose money by the time it hits your bank account. We focus on the numbers that actually compound. Blended MER, contribution margin and repeat rate. Across your own site and Shopee, Lazada and TikTok Shop, so growth means profit, not just a busier warehouse.
We know what actually keeps you up
Your in-platform ROAS looks fine, but blended MER and contribution margin tell a different story. Post-iOS14 attribution blurs the picture.
CAC climbs every quarter and your winning creatives fatigue faster than you can replace them.
The marketplace trade-off: Shopee, Lazada and TikTok Shop bring volume, but commissions and zero customer ownership make the own-site vs marketplace mix a margin decision.
Abandoned carts and one-time buyers pile up while repeat rate and LTV never get worked on.
How we'd grow a e-commerce business
We start with the few channels that move the needle for your vertical, not a scattergun of all eight.
The metrics your business actually runs on
We reconcile platform-reported revenue against your backend, and always label which number is which.
Work we can point to
Electronics retailer, Singapore · SEO
+SGD 700K
Incremental SEO revenue
+42.1%
Revenue growth (S$2.57M vs 1.81M)
+40.5%
More transactions (4.6K vs 3.2K)
Real client result, year-on-year. Conversion rate, transactions and revenue all rose as organic visibility expanded across the catalogue (page-1 keyword rankings up ~800%). Figures from the client’s analytics.
Our standards, on every account
You own your ad accounts, pixels, datasets and product feeds from day one.
Honest reporting: platform-reported vs backend-verified, always labelled.
We'll advise cutting spend on any channel that doesn't clear contribution margin.
E-Commerce questions, answered
A free call is the fastest way to a straight answer for your business.
What's a good ROAS for e-commerce?
It depends entirely on your margin. We steer brands toward blended MER and contribution margin instead of a universal ROAS number, because "profitable" is different for every product.
Is TikTok Shop worth it in Singapore and Malaysia?
For impulse-priced products with strong creative, yes. We'll outline what it takes. Content cadence, creator strategy and the economics, before you commit.
Why does Meta report more revenue than my Shopify backend?
Attribution windows and post-iOS14 signal loss. That gap is exactly why we label every number as platform-reported or backend-verified.
Do you produce the ad creative?
We don't do on-site shooting, but we handle the video and photo editing to turn your footage into scroll-stopping ad creative. Clients are responsible for providing the raw footage and photos.
How much ad budget do I need to start?
Enough for statistically meaningful testing. We model a realistic starting budget from your margins and goals on the free call.
Services for e-commerce
Related industries
Related reading
ROAS vs MER: Which Number Should Singapore E-Commerce Brands Optimise?
In-platform ROAS can look healthy while your bank account disagrees. Here's why blended MER and contribution margin are the numbers that actually protect profit.
Read articleTikTok Shop in Singapore & Malaysia: What Sells and What It Costs
TikTok Shop can move serious volume in SG/MY, for the right products, with the right creative. Here's what actually sells, and what it takes to make the economics work.
Read articleShopee Ads vs Own-Site Ads: A Margin-Based Framework
Marketplaces bring volume; your own site keeps margin and customer data. A simple framework for splitting budget between Shopee/Lazada and your Shopify store.
Read articleFind out where your margin is leaking
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