Ad Budget Forecaster
Stop guessing what a budget buys. Pick your channel, enter your numbers, and see the whole picture instantly. Clicks, leads, cost per lead, customers and revenue, plus the plain-English reasoning behind it. Works for Google, Meta, TikTok and more. No sign-up, nothing stored.
- Built on a transparent funnel model
- Instant, private. Nothing is stored
- A starting point, not a black box
Your numbers
A note from us
The cheapest lever is rarely more budget. Lifting your landing page from 2% to 4% halves your cost per lead without spending another dollar. Try changing the conversion and close-rate numbers and watch the bottom line move.
Marketing output. What the ads buy
Business impact. The bottom line
Return on ad spend (ROAS)
For every $1 spent, you make $0.00
The read on your forecast
Adjust your numbers on the left to see the analysis.
What will your ad budget actually buy?
The Ad Budget Forecaster bridges the gap between an abstract budget and a concrete business outcome. On Google, Meta, TikTok, LinkedIn, XiaoHongShu or Microsoft. Pick a channel, enter your spend and a few metrics, and it maps the whole funnel. Clicks, leads, cost per lead, customers and revenue. Using the same transparent maths we use when we plan campaigns for clients.
It's for founders, marketers and business owners pressure-testing a budget before they commit. Whether you're launching your first campaign or sanity-checking your current spend. Treat the result as an informed starting point, then refine it as your real numbers land.
Want us to hit these numbers for real?
This tool gives you a forecast. Book a free review of your website and ads and we'll pressure-test your assumptions against your real market, tell you honestly whether the numbers stack up, and show you exactly how we'd build the campaign to get there.
Free · No obligation