Be the answer
AI recommends.
Your buyers are asking ChatGPT, Gemini and Google’s AI instead of scrolling a page of blue links, and taking the answer they’re handed. We make your business the one those answers name, quote and recommend, right at the moment someone’s deciding.
- Get named inside AI answers, not buried under them
- A head start on a channel most competitors ignore
- Honest tracking, no black-box "AI scores"
The search box is quietly turning into an answer. More buyers now ask an AI and act on what it says, without ever visiting a page of results. If that answer doesn’t mention you, you’re not losing the click. You never entered the room.
You can’t win this with tricks and “AI files”. You earn it the way trust has always been earned online. Real expertise, clear answers, and a site machines can read. It’s unglamorous, it compounds, and most of your competitors aren’t doing it yet.
How AI search actually works
It isn’t magic, and it isn’t hacks. AI answers come down to a simple loop. The engine reads the live web, fans one question out into many, and names the sources it trusts. Understand that loop and getting cited stops being a mystery.
It reads the live web first
When someone asks an AI a question, it doesn’t invent the answer. It goes and reads real, up-to-date pages, then replies from the ones it trusts, with clickable links back to them. Google calls this “grounding”. Get your pages into that trusted set and you’re in the answer.
One question becomes many
Behind the scenes, a single question quietly fans out into several. Ask “how do I fix a patchy lawn” and the AI also looks up feeding, watering and weeds. Then blends the best sources. Cover the whole topic properly, not just one keyword, and you show up across all of them.
The answer names its sources
AI answers now show where they got the information, right there in the reply. Being one of those named sources is the new page one. It’s the click, the credibility and the recommendation, all at once. That citation is the whole game.
AEO and GEO, in plain English
Two acronyms, one goal: be the business the AI puts forward. Here’s what each actually means, and why they’re two sides of the same coin.
Answer Engine Optimisation
Being the direct answer.
When someone asks a question and an engine hands back one clear response. Google’s AI Overviews, a featured snippet, Perplexity. AEO is the work that makes that answer yours: clear questions, direct answers, and content built to be lifted and quoted cleanly.
Generative Engine Optimisation
Being the trusted source.
When a generative model like ChatGPT, Gemini or Claude writes an answer from everything it has read, GEO is the work that makes it draw on you: genuine authority, consistent expertise, and a presence across the web that these models learn to rely on.
The honest bit: both sit on the same foundation as strong SEO, which is exactly why we won’t sell them to you as a separate magic trick. We do the real work underneath, and we’ll always show you what it is.
The hype vs the real work
The web is full of AEO/GEO “hacks”. Most of which the engines quietly ignore. We know the difference, so you don’t pay for busywork. Here’s what we skip, and what we do instead.
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Hype You need an “llms.txt” or special AI file to get picked up.
The major engines, Google Search included, ignore those files today. They don’t help and they don’t hurt. We’d rather put your budget where it actually moves the needle.
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Hype Chop everything into tiny “AI-friendly” chunks.
There’s no magic length and no need to write for robots. AI understands whole ideas, not just fragments, so we write pages real people finish, and the machines follow.
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Hype Buy “mentions” and stuff in keywords for the bots.
Faked mentions don’t earn trust and don’t last. Genuine expertise, real reviews and honest citations do, and they keep working long after a shortcut would’ve been caught.
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Hype Structured data is a magic “get cited” switch.
Schema helps you qualify for rich results, so we use it where it earns its place, but it isn’t the thing that gets you quoted. Content and authority are.
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Hype This tool tracks your “internal Google AI score”.
Nobody outside Google has those numbers. We measure what’s real. Search Console’s AI report and where you actually show up, and we’ll tell you straight what can and can’t be tracked yet.
The six things we get right
Getting cited isn’t one clever trick. It’s six things working together. Here’s what we cover, and why each one earns you a place inside AI answers.
Non-commodity, people-first content
The single biggest lever. AI rewards content only you could have written. Real experience, a genuine point of view, the specifics a generic “7 tips” article never has. We help you say what competitors can’t just copy, so the answer engines quote you and not the noise.
Answer-led page structure
We shape your pages around the real questions buyers ask, with clear headings and direct, liftable answers. Easy for a person to skim, and easy for an AI to pull one clean, correct sentence straight into its reply.
Crawlable, indexable, snippet-ready
None of it works if machines can’t read you. We make sure your pages are crawlable, indexed and eligible to appear as a snippet, the entry ticket for every AI feature, on a fast, clean, properly-rendered site.
Structured data & entities
We add schema where it earns its keep. Helping you qualify for rich results and making it unmistakable to machines who you are, what you do and who you serve. Clarity a model can trust.
Authority & honest citations
The trust signals that make an AI comfortable naming you: real expertise on the page, genuine reviews, and honest mentions from places that matter. Earned, never faked, because faked doesn’t last.
Local & product visibility
For local and ecommerce, we get your Google Business Profile and product feeds in order, so your hours, services and products can surface inside AI answers, not just on the map or the shelf.
How we prove it’s working
AI visibility is newer and messier to track than a keyword ranking, and plenty of tools paper over that with numbers they’ve made up. We don’t. We measure what can genuinely be measured, and we’re honest about the rest.
You see the same scoreboard we do: where AI is naming you, where it isn’t yet, and what we’re doing about it.
Search Console’s AI report
We track your visibility in Google’s own Generative AI performance report. Real data on how people find you through AI features, straight from the source.
AI citation monitoring
We watch where you’re named across ChatGPT, Gemini, Perplexity and AI Overviews, and where a competitor is being cited instead of you.
Share of answer
Not just “are you there”, but how often you’re the one quoted for the questions that matter to your business. Tracked as closely as the tools honestly allow.
Straight, no-black-box reporting
No invented “internal AI scores”. Nobody outside Google has those. Just the real numbers, in plain English, and exactly what we’re doing next.
What the first 90 days look like
No black box. Here’s the honest shape of an AEO/GEO engagement. Foundations first, then the content and authority that earn the citations, then a steady loop to keep them coming.
- Weeks 1–2
Audit & foundations
We baseline where AI already mentions you (and where it names competitors instead), fix the fundamentals, crawlability, indexing, snippet eligibility, and map the questions your buyers actually ask.
- Weeks 3–6
Build answer-ready content
We build and sharpen the pages that deserve to be quoted. Real expertise, clear structure, direct answers. Around your highest-value questions.
- Weeks 7–12
Authority & structure
We add genuine authority signals, structured data where it earns results, and get local and product details AI-ready, so engines have every reason to trust and cite you.
- Ongoing
Monitor, expand & report
A steady loop. Track citations, widen topic coverage, and report in plain English on where you’re showing up and what’s next.
Everything in an AEO / GEO engagement
AI-visibility audit
A baseline of where AI already surfaces you, where it doesn’t, and the biggest opportunities to win.
Answer-led content
Question-led pages and direct, quotable answers built around your buyers’ real questions.
Technical & snippet readiness
Crawlable, indexable, fast pages that qualify for the snippets AI features are built on.
Structured data & entities
Schema and entity clarity where it earns rich results and helps machines trust who you are.
Authority & citations
Genuine expertise signals, reviews and honest mentions that make AI comfortable naming you.
Tracking & reporting
Search Console AI reporting plus citation monitoring, in plain English, every month.
AEO/GEO works hand in hand with your SEO. Same foundations, aimed at the AI answer as well as the ranking. If we run both, you’re not paying twice for the same groundwork.
AI search questions, answered straight
Still unsure? A free review of your website and ads is the fastest way to a straight answer for your business.
What exactly are AEO and GEO?
AEO (Answer Engine Optimisation) is the work of becoming the direct answer an engine gives. In Google’s AI Overviews, a featured snippet or Perplexity. GEO (Generative Engine Optimisation) is becoming a source that generative models like ChatGPT, Gemini and Claude draw on when they write an answer. In practice they overlap heavily, and both sit on the same foundation as strong SEO.
Is this different from the SEO I might already do?
Same roots, aimed at a new destination. Classic SEO tries to rank a page; AEO/GEO tries to become the sentence an AI quotes. That means an even sharper focus on genuine expertise, clear question-and-answer structure, and the technical basics that make you eligible to be shown at all.
Which AI tools does this cover?
The ones your buyers actually use: Google’s AI Overviews and AI Mode, ChatGPT, Gemini, Claude and Perplexity. The underlying work. Trustworthy, well-structured, crawlable content. Helps across all of them rather than chasing any single one.
Do I need an llms.txt file or other special “AI” markup?
No. The major engines, including Google Search, ignore those files today. They neither help nor hurt. We’d rather spend your budget on the content, authority and technical work that genuinely moves the needle.
Is it too early to invest in this?
It’s early, which is exactly the point. The space is uncrowded, so the cost of building authority now is far lower than it will be once everyone catches on, and the sites being cited today are building a lead that’s hard to overtake.
How do you measure whether it’s working?
With Google Search Console’s Generative AI performance report, plus ongoing monitoring of where you’re named across the major AI tools. We’ll be straight with you: this measurement is newer and less precise than classic rank tracking, and we’ll never dress up an “internal AI score” that no tool outside Google actually has.
Can you guarantee I’ll be cited by AI?
No honest partner can. The engines make that call, not us. What we can promise is to do the real work that makes it far more likely: content worth quoting, authority worth trusting, and a site machines can read, and to show you exactly what’s changing along the way.
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