Cross-Channel Budget Allocator
Not sure how to split your monthly spend across Google, Meta, TikTok, XiaoHongShu and Organic? Answer a few questions and we'll suggest a starting split, plus the reasoning behind it and what to do next. No sign-up, no jargon.
- Built on proven media-buying principles
- Instant, private. Nothing is stored
- A starting point, not a black box
Your inputs
A note from us
A budget split isn't a fixed rule. It's a response to the customer journey. Google captures existing demand; Meta, TikTok and XiaoHongShu create new demand; and Organic builds long-term equity. Think 70/20/10: most to what's proven, some to what's scaling, a little to testing.
Demand capture · Search / PMax
Catches high-intent buyers already searching for you.
Meta
0%Demand creation · FB / IG
Builds awareness visually and targets by behaviour.
TikTok
0%Demand creation · Short video
Sparks trend-led discovery with native video.
XiaoHongShu
0%Discovery · Reviews / lifestyle
Trusted word-of-mouth for beauty, food and travel.
SEO
0%Long-term equity
Content and SEO for a lower cost per lead over time.
Tip: the dollar figures are editable — type over any of them to scale a channel up or down. The chart and totals update as you go.
Your recommended split
The "why" behind this split
Strategic posture
Waiting for input…
Channel synergy
Adjust the inputs to see how the channels work together.
Budget warning.
Actionable next steps
- 1Set your inputs on the left.
- 2Review the recommended split.
- 3Read the strategy guide for the detail.
Where should your budget actually go?
The Cross-Channel Budget Allocator answers a question every growing business faces: how should you split your monthly spend across Google, Meta, TikTok, XiaoHongShu and SEO? Instead of guessing, or spreading a small budget too thin. It gives you a clear starting point in seconds, built on the same media-buying logic we use for clients.
It's for founders, marketers and business owners planning a budget. Whether you're launching your first campaigns or sanity-checking your current split before you scale. Treat the result as an informed starting point, then refine it as your real numbers come in.
Want us to build and run this split for you?
This tool gives you a starting point. Book a free review of your website and ads and we'll pressure-test your numbers against your real goals, tell you what's working and what isn't, and show you exactly how we'd run it. No pitch attached.
Free · No obligation