Monthly Spend Pacer
You're mid-month on Meta or Google Ads. Enter what you've spent so far and your daily budget, and see exactly where the month closes if nothing changes. Then test a mid-month budget change and watch how much more (or less) it spends by the last day. No sign-up, nothing stored.
- Projects to the calendar month end
- Compares "hold" vs "change" side by side
- Instant, private, nothing is stored
Your numbers
A note from us
Daily budgets can pace up to ~25% over on a strong day, so real spend lands close to, not exactly on, these numbers. Use the projection to protect the monthly cap and time your changes, then reconcile against the platform's billing at month end.
Hold the current daily budget to month end
$0 projected end-of-month spendSwitch to the new daily budget on the change date
$0 projected end-of-month spendChanging your budget makes no difference to month-end spend.
How the month plays out
The read on your pacing
Adjust your numbers on the left to see the analysis.
Where will your spend actually land?
The Monthly Spend Pacer answers the question every media buyer asks around the 15th: at this rate, what does the month close at, and if I bump the daily budget now, how much more does it spend by the last day? Enter your spend so far, your daily budget and (optionally) a change, and it projects both scenarios to the calendar month end with a full day-by-day breakdown.
It's for anyone running Meta or Google Ads against a monthly budget who wants to pace deliberately instead of finding out at month end. A planning aid, not a billing statement. Reconcile the final figure against the platform once the month is done.
Want us to pace and scale your budget for you?
This tool tells you where your spend lands. Book a free review of your website and ads and we'll take the whole thing off your plate. Pacing, scaling decisions and the plain-English reporting to back them up.
Free · No obligation